The Grand Plaza
Hotel
245 N Wildwood Dr · Branson, MO 65616 — A 200-key, full-service hotel and a rare branding & repositioning opportunity within a 10M-visitor leisure market.
The Opportunity
A rare scale asset in the heart of Branson.
The Grand Plaza Hotel presents a rare opportunity to acquire a 200-key, institutional-scale hotel in one of the most visited leisure destinations in the Midwest. Located in Branson, Missouri — a market drawing more than ten million annual visitors — the asset benefits from consistent tourism-driven demand year-round.
Currently operating as an independent hotel, the property offers significant upside through strategic repositioning, brand affiliation, and activation of existing food & beverage infrastructure. Multiple nationally recognized franchise groups have expressed preliminary interest in flagging the asset.
Offered unpriced — allowing the market to establish value through a competitive bidding process.
At a Glance
- Total Keys
- 200
- Year Built
- 1995
- Stories
- 9
- Lot Size
- ±3.87 AC
- Meeting Space
- ±5,907 SF
- Avg. Room Size
- ±325 SF
- Restaurant Seating
- ±250
Investment Highlights
Six pillars of value.
Institutional-Scale Asset
200 keys — one of the largest hotels in Branson — enabling group demand, operational scale, and revenue diversification.
High-Traffic Leisure Market
Branson welcomes 10M+ annual visitors driven by entertainment, tourism, and outdoor recreation.
Branding & Repositioning
Currently independent, with multiple franchise groups expressing interest in conversion.
Existing F&B Infrastructure
Prior restaurant and rooftop space in place — currently underutilized with significant activation upside.
Meeting & Event Space
±5,907 SF of flexible space accommodating 10–200 guests for corporate, tour, and event-driven demand.
Unpriced Offering
Structured to drive broad investor interest and let the market determine pricing through competition.
Gallery
The property, in detail.
Room Mix
- Traditional Double Queen — Sleeps 4
- King Suite — Sleeps 3
- King Jacuzzi — Sleeps 2
- Family — Sleeps 4
Amenities
- Indoor Pool & Spa
- Fitness Center
- Game Room
- Non-Smoking Property
- 3 Elevators
- On-Site Dining
Market Overview
Branson, MO — a tourism powerhouse in the Ozarks.
Demand Generators
Silver Dollar City, Branson Landing, Showboat Branson Belle, the Titanic Museum, Hollywood Wax Museum, and the Branson Ferris Wheel anchor a year-round leisure economy supported by festivals, lakes, and Ozark outdoor recreation.
Demographic Strength
- 1-Mile Avg. HH Income
- $72,540
- 5-Mile Avg. HH Income
- $78,217
- 10-Mile Avg. HH Income
- $78,114
Value-Add Strategy
Four levers to unlock NOI.
Branding & Repositioning
- ▸Increase ADR via brand affiliation
- ▸Improve distribution channels
- ▸Capture loyalty-driven demand
Food & Beverage Activation
- ▸Introduce rooftop bar or lounge
- ▸Activate full-service dining
- ▸Drive ancillary revenue streams
Operational Optimization
- ▸Refine revenue management
- ▸Grow group & event bookings
- ▸Optimize the expense structure
Group & Event Expansion
- ▸Capture tour operators and bus groups
- ▸Drive midweek occupancy
- ▸Improve total RevPAR
Potential Brand Positioning
Upscale, full-service, soft brand affiliation — interest received from DoubleTree by Hilton, Radisson, and Delta Hotels by Marriott.
Valuation
Offered unpriced.
Year 2023 — In Place
2023 Adjusted
Year 1 Proforma
Ownership has elected to offer the asset without an asking price, allowing investors to determine value through a competitive bidding process. Early engagement encouraged.
Exclusively Listed By
Speak with the brokers.
Francisco Nacorda
Senior Vice President
Kyle Matthews · Broker of Record · Lic. No. 2017010164 (MO) · Firm Lic. No. 2022018843 (MO)