The Grand Plaza
Hotel
245 N Wildwood Dr · Branson, MO 65616. A 200-key, full-service hotel and a rare branding & repositioning opportunity within a 10M-visitor leisure market.
The Opportunity
A rare scale asset in the heart of Branson.
The Grand Plaza Hotel presents a rare opportunity to acquire a 200-key, institutional-scale hotel in one of the most visited leisure destinations in the Midwest. Located in Branson, Missouri, a market drawing more than ten million annual visitors, the asset benefits from consistent tourism-driven demand year-round.
Currently operating as an independent hotel, the property offers significant upside through strategic repositioning, brand affiliation, and activation of existing food & beverage infrastructure. Multiple nationally recognized franchise groups have expressed preliminary interest in flagging the asset.
Offered unpriced, allowing the market to establish value through a competitive bidding process.
Please do not contact the staff, management, or ownership of the property directly.
All property tours, requests for additional information, and communications regarding the Property must be coordinated exclusively through Matthews Real Estate Investment Services™.
At a Glance
- Total Keys
- 200
- Year Built
- 1995
- Stories
- 9
- Lot Size
- ±3.87 AC
- Meeting Space
- ±5,907 SF
- Avg. Room Size
- ±325 SF
- Restaurant Seating
- ±250
Investment Highlights
Six pillars of value.
Institutional-Scale Asset
200 keys, one of the largest hotels in Branson, enabling group demand, operational scale, and revenue diversification.
High-Traffic Leisure Market
Branson welcomes 10M+ annual visitors driven by entertainment, tourism, and outdoor recreation.
Branding & Repositioning
Currently independent, with multiple franchise groups expressing interest in conversion.
Existing F&B Infrastructure
Prior restaurant and rooftop space in place, currently underutilized with significant activation upside.
Meeting & Event Space
±5,907 SF of flexible space accommodating 10 to 200 guests for corporate, tour, and event-driven demand.
Unpriced Offering
Structured to drive broad investor interest and let the market determine pricing through competition.
Gallery
The property, in detail.
Room Mix
- Traditional Double Queen — Sleeps 4
- King Suite — Sleeps 3
- King Jacuzzi — Sleeps 2
- Family — Sleeps 4
Amenities
- Indoor Pool & Spa
- Fitness Center
- Game Room
- Non-Smoking Property
- 3 Elevators
- On-Site Dining
Market Overview
Branson, MO, a tourism powerhouse in the Ozarks.
Demand Generators
Silver Dollar City, Branson Landing, Showboat Branson Belle, the Titanic Museum, Hollywood Wax Museum, and the Branson Ferris Wheel anchor a year-round leisure economy supported by festivals, lakes, and Ozark outdoor recreation.
Demographic Strength
- 1-Mile Avg. HH Income
- $72,540
- 5-Mile Avg. HH Income
- $78,217
- 10-Mile Avg. HH Income
- $78,114
Value-Add Strategy
Four levers to unlock NOI.
Branding & Repositioning
- ▸Increase ADR via brand affiliation
- ▸Improve distribution channels
- ▸Capture loyalty-driven demand
Food & Beverage Activation
- ▸Introduce rooftop bar or lounge
- ▸Activate full-service dining
- ▸Drive ancillary revenue streams
Operational Optimization
- ▸Refine revenue management
- ▸Grow group & event bookings
- ▸Optimize the expense structure
Group & Event Expansion
- ▸Capture tour operators and bus groups
- ▸Drive midweek occupancy
- ▸Improve total RevPAR
Potential Brand Positioning
Upscale, full-service, soft brand affiliation. Interest received from DoubleTree by Hilton and Radisson.
Five-Year Performance Snapshot
Stabilized upside.
A stabilizing asset with a strong occupancy ramp through Years 1 and 2, predictable margin performance from Year 3 forward, and revenue nearly doubling across the hold period.
Year-by-Year Detail
Revenue
- Rooms revenue
- $6,502,840
- Food & beverage
- $318,201
- Other departmental
- $174,253
- Other revenue
- $0
- Total revenue
- $6,995,294
Departmental Expenses
- Rooms expense
- $1,399,059
- Food & beverage
- $489,671
- Other departmental
- $0
- Total departmental expenses
- $1,888,729
- Departmental profit
- $5,106,564
- Departmental margin
- 73.0%
Undistributed Expenses
- Administrative & general
- $279,812
- Info & telecom systems
- $139,906
- Sales & marketing
- $279,812
- Property ops & maintenance
- $489,671
- Utilities
- $559,623
- Franchise fees
- $559,623
- Total undistributed
- $2,308,447
- House profit (GOP)
- $2,798,117
- GOP margin
- 40.0%
- Management fee
- $209,859
- Income before fixed charges
- $2,588,259
Fixed Charges & Bottom Line
- Property taxes
- $173,123
- Insurance
- $139,906
- Reserve for replacement
- $279,812
- Total fixed charges
- $592,840
- Total expenses
- $4,999,875
- Net operating income
- $1,995,418
- NOI margin
- 28.5%
- Unlevered cash flow
- $1,995,418
- Interest payment
- ($1,123,441)
- Debt payment
- $1,123,441
- Levered cash flow
- $1,995,418
Operations
- Number of rooms
- 200
- Occupancy
- 68.00%
- Total rooms occupied
- 49,640 nights
- Average daily rate
- $131.00
- Total rooms available
- 73,000 nights
- RevPAR
- $89.08
Source: Matthews underwriting, April 2026. Projections are illustrative and subject to market conditions, brand selection, and operator execution.
Contact
Exclusively listed by our brokers.
Francisco Nacorda
Senior Vice President
Kyle Matthews · Broker of Record · Lic. No. 2017010164 (MO) · Firm Lic. No. 2022018843 (MO)